About us

The Indonesian one-by-one tuna branding initiative is initiated and managed by the Indonesian Pole & Line and Handline Fisheries Association (AP2HI). The association was founded on the needs of the pole & line and handline industry players to unite their aspiration in a legal organization. It was formally established in 2012 in the International Coastal Tuna Business Forum (ICTBF).


AP2HI’s vision is pioneering tuna fisheries development through an ecosystem approach for business and society.


  • To raise aspirations from the members so that they manage to carry out fair and sustainable fishery
  • To promote pole & line and handline fishery as one of catching tools that has good opportunity to get ecolabel certification
  • As a dialogue partner between the government and Non-Governmental Organization (NGO) in developing pole & line and handline fisheries in Indonesia
  • To help expanding specific markets for pole & line and handline products
  • To bridge the upstream-downstream fishery system for pole & line and handline products based on traceability principles as stipulated in the FIP (Fisheries Improvement Project).


Our efforts in supporting sustainable fishery are done by actively innovating the industry to keep improving its efficiency so as to meet the demand and regulations in the international market. We also encourage the use of natural resources owned by Indonesia in a fair, transparent, and sustainable way.

strategic partners

The International Pole and Line Foundation (IPNLF) is one of AP2HI’s key strategic partners. IPNLF supports us in driving reform in the pole-and-line and handline tuna sector and to enter fisheries into full assessment against the MSC standard.

Other strategic partners include the Ministry of Marine Affairs and Fishery, Ministry of Industry, UNIDO and the Smart-Fish Indonesia programme.


AP2HI has 58 members. Membership ranges from fishermen and fishing companies to the processing industry, representing players throughout the Indonesian tuna processing chain.

Code of Conduct

All members abide by the code of conduct, which sets out the principles and standards of behaviour for responsible industry practices. These commitments have been designed to ensure best food safety practices, responsible harvest of fishery resources, ethical labour practices and support regional and national fishery management measures. Every AP2HI member company signed a statement that they have read, understand, and commit to sustainable fishing practice and follow the regulation accordingly as described in AP2HI Code of Conduct.