AP2HI on Trade Expo Indonesia 2024 to Promote Indonesian Tuna

Tangerang (12/10), Indonesian Pole and Line and Hand line Fisheries Association (AP2HI) partnered with Ministry of Marine and Fisheries Affairs at Trade Expo Indonesia (TEI) 2024.

Held from October 9th until 12th on 2024, at the Indonesia Convention Exhibition (ICE) BSD in Tangerang. This collaboration aimed to raise awareness of AP2HI’s initiatives while promoting Indonesian tuna through a unified branding strategy.

Minister of Trade Indonesia, Zulkifli Hasan stated that the Trade Expo is improving this year.  TEI event provides benefits for exporters and buyers and also integrated promotions through exhibitions, business matching, business counselling, international seminars, business forums, and business dialogues.

Visitor Engagement and Enthusiasm

Crowd of Indonesia’s Tuna booth on Trade Expo Indonesia 2024 (9/10). AP2HI / Allisya Kusumawardani

Four days of event, witnessed the significant enthusiasm from visitors, buyers, and retailers alike. Attendees showed great interest in the sustainable practices that promoted by AP2HI, highlighting the importance of responsible fishing in enhancing the quality of Indonesian Tuna. The positive reception underscored the growing global demand for sustainably sourced seafood.

Culinary Demonstrations

A standout feature of AP2HI’s participation was a series of cooking demonstrations led by Mr. Didin as our representative chefs.

Indonesian Tuna made the dish of representing world wide’s menu include:

Kimbab Tuna

Woku belanga Tuna

Tuna Sashimi

Sandwich Tuna

Jimbaran Tuna

Tuna Tataki Mentai

Tuna Teriyaki

These demonstrations showcased seven diverse recipes from around the world, all centered on tuna as the main ingredient. This culinary approach not only highlighted the versatility of Indonesian tuna but also engaged visitors in a flavorful exploration of global cuisines.

AP2HI’s Initiative

AP2HI’s initiative focuses on sustainable fishing practices and aims to position Indonesian tuna as a premium product in international markets.

By collaborating with Ministry of Marine and Fisheries Affairs, AP2HI seeks to enhance its members’ visibility and ensure that their products meet global quality standards. The “Indonesian Tuna” label serves as a mark of quality and sustainability, appealing to consumers who prioritize ethical sourcing.

Conclusion

The collaboration between AP2HI and KKP at the Trade Expo Indonesia exemplifies a proactive approach to promoting Indonesian tuna on a global scale.

The enthusiastic response from visitors and the engaging cooking demonstrations reflect a successful effort to raise awareness about sustainable practices while enhancing brand visibility for local producers.

This partnership is crucial for securing a prosperous future for Indonesia’s tuna industry and supporting local fishing communities, together let’s bring Indonesian Tuna to the worldwide!

Author : Allisya Syafiah Kusumawardani

Editor : Nuriasih Nababan, Ilham Alhaq