STRENGTHENING INDONESIAN ONE-BY-ONE CAUGHT TUNA BRAND AT SEAFOOD EXPO GLOBAL 2019
After the successful event at Seafood Expo North America 2019, The Indonesian Pole & Line and Handline Association will present Indonesian Tuna at Seafood Global Expo 2019. Seafood Expo Global 2019 will take place on 7-9 May 2019 at Brussels Expo, Belgium. The launching event will be held on 8 May 2019, Booth No. 11-2431 at 4pm.
Strengthening the Sustainably-caught Tuna Products
This three-day exposition will allow the Indonesian Pole & Line and Handline Fisheries Association (AP2HI) and the participating members to network with importers, wholesalers, restaurant, hotels and food service companies from all around the world. AP2HI will use this event to tell the world about our one-by-one caught tuna brand “Indonesian Tuna -sustainable by tradition”. The launching event aims to increase the awareness of the importance of Indonesian one-by-one caught tuna and the sustainable character of the fisheries.
Expanding the Market in European Region
Indonesia has the largest tuna catch in the world and is a global leader in one-by-one caught tuna. The volume of skipjack and yellowfin tuna caught by pole-and-line and handline methods is estimated at more than 100,000 tons per year. When looking at exports, in 2017, the total export value of prepared and preserved tuna and frozen tuna fillets from Indonesia stood at USD 452 million with a growth rate of 12.5% over 2016. The European market is one of the largest markets for Indonesian tuna.
Based on International Trade Center data, the largest European growth markets in the period 2013-2018 were Italy, Spain and France, where exports increased by 26%, 21% and 16% respectively. Furthermore, other European countries also provide potential growth for Indonesian canned and loin tuna. Especially due to the increasing demand for Pole & Line tuna in European Mainland. It will be estimated about 50,000 tons in 2020.
Although the European market is often referred to as a market with high entry barriers we don’t see that as a serious challenge. Most of our members already have a market presence in the European market and have international food safety certifications and are in the process of obtaining sustainable fishery certification. The only challenge is the import tariff of about 20%. It would definitely improve the competitiveness of our members if that tariff could be brought down.
- International Trade Center (Sources of trade statistics)
- CBI (Centrum tot Bevordering van de Import uit ontwikkelingslanden) https://www.cbi.eu/market-information/fish-seafood/frozen-tuna-products/competition